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Monthly Archives: September 2011

  • Hooked on Hooks

    Posted on September 9, 2011 by admin

    We are often asked why we use Mustad hooks in our bass fishing lures. As most may know, there certainly are cheaper fishing hooks. However, take it from someone who has had a hook bend (or worse, break), cheaper hooks can be the difference between landing a lunker and watching him splash away. Unbelievable as it is, Mustad hooks have been around since 1832. In fact, Mustad was the first company to use an automatic machine to create their hooks (1877). Mustad has a very rich history with the following story found on their website:

    One day in the late 19th century, a travelling Norwegian salesman,  came wandering through the Amazon rainforest in the hills between  Brazil and Venezuela. It was there that he met with the Yanomami tribe and introduced them to the products of his suitcase: fish hooks. Even to this day the Yanomami word for fishhook is simply “a Mustad”.

    When it comes to trying to land a fat boy lunker, that's not the time to decide if you can get away with an inferior hook. Plus, since we pride ourselves on using the best materials and manufacturing our lures in America, saving a few pennies on a hook just does not seem wise.




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